Celebration Cheeses is a Yorkshire based company providing a delicious selection of artisan cheese towers.
LOGO ANATOMY
[Base colour]
My client asked me to use watercolour in this logo design. I have decided to go for one which resembles a wine stain. Because nothing beats a nice glass of red with some artisan cheeses.
[Font]
After brief market research, I have concluded that Modern Calligraphy was the most common font used for identical companies, providing goods and services for celebrations. I have presented my client with some examples of the above, later we agreed to steer clear from ''common'' and agreed upon clear and simple Sans Serif instead.
[Short]
CC - Celebration Cheeses resembles CHANEL logo - the holy grail of fashion. As a unique, artisan product provider, my client quite liked the idea of being ''CHANEL for cheeses''. And I strongly believe that soon enough it will.
